With a plan in place, he sent executives from the Sidney Frank Importing Company to France, firm in his belief that the French create the best in everything, who appointed François Thibault, a Maître de Chai (Cellar Master) from Cognac, to develop the recipe in 1997. Instead he sought to exploit what he recognised as a gap in the spirits market - that there was no premium vodka that was being presented as a status item. Already a household name thanks to his work with Jacques Cardin and Jägermeister (in which he somehow managed to make a liqueur popular as an after-dinner digestif in Central Europe become the party favourite of youth culture), he could have quite comfortably retired then.īut he didn’t. Sidney Frank was 77 years old when set out to create Grey Goose in the 1990s.
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